The CSLI Business English Program
is a 3-month program that helps students prepare for
the English required for all real-life business situations
through vocabulary, team projects, and role-play activities.
After taking the Business English program, students
can also take our
Practicum
Experience program.
The
objective of this in-demand program
is to give students a "hands on" opportunity
to use all the skills needed in any business
situation. A wide range of activities, including
dialogues, exercises, and role-playing, is used throughout
the program to encourage communication among students.
The curriculum is designed to improve technical
grammar as well as overall business and English vocabulary.
For best results, we recommend that students remain
in this program for all three sections. It is possible,
however, to begin at any time.
Resources and Reading:
- Biz Talk American Business Slang and Jargon
- New International Business English
- Business Management- Strategic view of Industrial
and Organizational markets
- Business Communication Games
- Business Communications- Process and Product
- The Economics of Money Making, Banking and Financial
Markets
This course also uses a variety of resources ranging
from University Business courseware to the most up-to-date
articles from such renowned publications as the Economist
and Business Week.
Here are the sample topics we cover in this program.
Sections can be adapted based on student requests.
Section I
- Learning how to prepare resumes and cover
letters that tailor to specific job postings and
positions
- Developing in-depth marketing campaigns
for both new and existing products
- Analysis and discussion of topic specific
case studies
- Role playing salary negotiations and various
job interview situations
- Comprehensive review of all verb tenses
and their usage
- Oral grammar practice
- Vocabulary building exercises with an emphasis
on business specific terms and related jargon
- Listening activities based on television
business news and reports
- Telephone skills (gathering and collection
of research information, arranging appointments,
conference calls)
- Guest speakers from the business community
of Vancouver
Section II
- Negotiation skills in both large and small
scale settings with specific emphasis on tactics
and counter-tactics
- Formal business correspondence (press releases,
memos, proposals and reports)
- Development and execution of a comprehensive
advertising campaign with a focus on current products
and services that reflect the needs of the market
- Examination and understanding of basic accounting
and finance principles
- How to build and maintain strong a strong
corporate image
- In-depth look into globalization and its
effects on businesses worldwide
- Gaining an understanding and the ability
to dissect various areas of the stock market
- Guest speakers from the business community
of Vancouver
- Vocabulary building exercises with an emphasis
on business specific terms and related jargon
Section III
- How to use the media as promotional tool
for business success
- Effective communication within the workplace,
looking directly at handling criticism and the ideals
of corporate culture
- Creating and presenting a concept for a
small business with specific emphasis on branding
and franchising
- Brand management, how to develop and strengthen
consumer brand awareness
- Presentation skills with a focus on speech
preparation and body language
- How to create effective handouts, overheads
and flow charts
- Analysis and discussion of topic specific
case studies
- Phrasal verbs commonly used within business
- Human Resources Management, concepts, controversies
and applications
The
CSLI Practicum Experience Program
offers a unique opportunity for CSLI students to come
in contact with Canadians, become involved in the
local community, and develop their professional English
skills in the "real world."
Please click
HERE for detail of CSLI Practicum Experience Program